1. TYPO MEXICO
The concept of the TYPO MEX identity is to create a flexible system by using simple, geometric bars that can transform into different weights depends on the applications and platforms.
The concept of the TYPO MEX identity is to create a flexible system by using simple, geometric bars that can transform into different weights depends on the applications and platforms.
Typo Mex logo
Typo Mex collateral
Pattern tote bag
Staff badges
Photo shoot
Typo Mex poster
2. THE REALFAKE ZIN
Nowadays we live in a masked modern society where everything has evolved or covered with a fake identity just to be flawless. Including plastic surgery, social media, and even GMO food plays a part in this phenomena. This zine was driven by the question “Does Faking a Fake World Make It Real?”
Nowadays we live in a masked modern society where everything has evolved or covered with a fake identity just to be flawless. Including plastic surgery, social media, and even GMO food plays a part in this phenomena. This zine was driven by the question “Does Faking a Fake World Make It Real?”
Ink textures
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Image treatment
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Final zin
Texture exploration
Poster detail
3. THE GREAT WRITER BOOKLET
A booklet design inspired by the legacy of T.S. Eliot. Eliot is one of the twentieth century's major poets, he was an essayist, publisher, playwright, literary and social critic. Born in St. Louis, in the United States, he moved to England in 1914 at the age of 25, settling, working, and marrying there. He eventually became a British subject in 1927. Best-known for the poems in the English language, including The Waste Land (1922), "The Hollow Men" (1925), "Ash Wednesday" (1930), and Four Quartets (1943).
A booklet design inspired by the legacy of T.S. Eliot. Eliot is one of the twentieth century's major poets, he was an essayist, publisher, playwright, literary and social critic. Born in St. Louis, in the United States, he moved to England in 1914 at the age of 25, settling, working, and marrying there. He eventually became a British subject in 1927. Best-known for the poems in the English language, including The Waste Land (1922), "The Hollow Men" (1925), "Ash Wednesday" (1930), and Four Quartets (1943).
Final booklets
Inner page
More
4. NEOREALISM: POST-WAR ITALIAN CINEMA
The purpose of the design is to give the audience a feeling of Post War Italian cinema. During the research, I was inspired by the raw filming methodology and the usage of composition in the films.
My approach is to show the tension and destructiveness of the post-war period through scattered shapes and sharpe angles to create the visuals and the figure-ground relationship.
The purpose of the design is to give the audience a feeling of Post War Italian cinema. During the research, I was inspired by the raw filming methodology and the usage of composition in the films.
My approach is to show the tension and destructiveness of the post-war period through scattered shapes and sharpe angles to create the visuals and the figure-ground relationship.
Neorealism poster
Poster and brochure set
Overview
Brochure inner page detail
Photo shoot process
5. ADIDAS INTERNSHIP
Part of the personal project I did during the adidas internship on Women’s Training Apparel Graphic Team. Using motion as a starting point to create the graphics on T-shirts.
Part of the personal project I did during the adidas internship on Women’s Training Apparel Graphic Team. Using motion as a starting point to create the graphics on T-shirts.
T-shirt graphic motion
Optical illusion
Future floral and logo T-shirt
6. QUAKER LOGO REVEAL
A new way of Quaker to reveal their logo. With Quaker being the robot that’s powered by the oats.
A new way of Quaker to reveal their logo. With Quaker being the robot that’s powered by the oats.
Quaker's Heart
Quaker logo reveal
7. SID LEE COACHING PROGRAM
Two separated campaign directions but at the same time can go hand in hand with one another for UN Women to fight for Women Equality in Leadership. “Erase Your Gaze” and “She’s Got This” amid to influence people on how they see women and support women.
Two separated campaign directions but at the same time can go hand in hand with one another for UN Women to fight for Women Equality in Leadership. “Erase Your Gaze” and “She’s Got This” amid to influence people on how they see women and support women.
"She's Got This" campaign mockup
"Erase Your Gaze" social
"Erase Your Gaze" campaign posters
"Erase Your Gaze" campaign film storyboard
"Erase Your Gaze" campaign film storyboard
8. ANNENBERG PHOTOSPACE REBRAND
By using geometric shapes to rebrand Annenberg Photospace to a more modern look with the idea of archive, opening, surprise and a moment which align to the brand's missions.
By using geometric shapes to rebrand Annenberg Photospace to a more modern look with the idea of archive, opening, surprise and a moment which align to the brand's missions.
Annenberg PhotoSpace logo
Poster mockup
Logo information borad
Annenberg PhotoSpace collateral
Annenberg PhotoSpace Mmcro event collateral
