Insomniac Rebrand

Insomniac is an American electronic music event promoter. The company was founded by Pasquale Rotella.
Special thanks to @ 7challenges for concert images, noted some images color has been altered
This is a rebranding project for Insomniac. Focusing on keeping brands values and beliefs, the goal is to develop a new look and to create a unified visual language across the board.
See Process
The design direction is based on the brand’s mission — love of music, inclusiveness, and the sense of community. With the visual development, the brand will have its focus on the music and provide a consistent identity system throughout all the events, simultaneously each event will have a unique look in result of raising the brand's recognition.
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