Logo Development
The initial logo variations amid to capture the form of music and the feeling of entering into a new experience of music. The form development based on the sound wave created when you said "insomniac".
Typeface + Color System
The headline typeface is Grafier and body typeface is Suisse Int'l. The typeface decision is based on the personality of the brand and the logo. I wanted to continue the edgy personality that the logo has, therefore, I chose Serif font that has a unique form language.
Insomniac hosts a variety of different events and festivals across various EDM genres. Therefore, the color decision is to keep the theme and mood of different events but still make them consistent with the brand identity.
Poster + Brand Texture Development
By exploring different visual forms of sound and different ways to create them, I experimented with sound waves, thick and thin contrast, and lines to showcase the motion.
The primary colors are Midnight Blue (a cool tone black) that represents the performer on the stage and the sky at night and Cosmic White (a cool tone white) that symbolizes the stars, and the audience. The idea of the performers and the audiences live together and are equally important.
The secondary colors are designed based on the specialty of the event, for example the countdown is hosted at the New Year’s Eve and the main theme is alien world so I choose the use neon green and deep blue. When I'm thinking about colors, I try to let the colors echo the event's theme while having a slight twist.