Insomniac Rebrand

The project focuses on keeping brand values and beliefs, the goal is to develop a new look and to create a unified visual language across the board. The design direction is based on the brand’s mission — love of music, inclusiveness, and a sense of community. With the visual development, the brand will focus on the music and provide a consistent identity system throughout all the events, simultaneously each event will have a unique look as a result of raising the brand's recognition.

Year

2019

Client